Wrapping two Aston Martins 4000 miles from the printer!

Print and supply materials for wrapping Aston Martins featuring at the Saudi Arabia F1 GP

PVL CEO Nick Broom has been working with contacts in the Middle East for many years and have supplied hundreds of reflective vehicle kits into multiple organisations across the region. This has given us extensive market and competitor landscape experience which led to a connection in Saudi Arabia.

Apex branding Engineering are branding experts, design research, product designers, qualified applicators and makers who create products the physical attraction and positive awareness of the brand.  

Their particular requirement is for high-quality, well-produced (often reflective) materials to compete with locally sourced, low-grade offerings, particularly for higher end automotive promotion and marketing applications.

What we supplied

After working with the client on a couple of initial smaller projects, the exciting, challenging Aston Martin F1 project for wrapping Aston Martins appeared.

With very little time, and no access to a suitable vehicle to check dimensions, our team set about developing suitable artwork for the Aston DBX and Vantage models that were to be wrapped. Someone had previously tried and the results were, er, appalling!

Our team had to find a way to not only produce material that the fitting team in Jeddah could apply, but make it in small enough pieces to despatch it (there are limitations to the box size for shipping, so rolled goods were out of the question!)

“We have talked a lot in the three days; however, those were the main points to summaries this experience. I finally and again would like to thank PVL UK team and management for the support given. They made things a way easier, moreover very successful.” – Zaher 


In a couple of weeks, and with support from our partners WM Smith and Arlon Graphics we had not only carefully designed, printed, labelled and laminated the material, but shipped it and talked the remote team through the best way to approach the application.

It went without a hitch and the second vehicle followed, with a different design but similar process.

“Different than anything I have installed. The matt finish for DBX was stunning as a result, the colours looked vibrant and HD. I am surprised how much; the team and the client admired the matt look.” – Zaher Iyaso, President of Apex branding

The finished cars were used inside the British council to welcome the F1 guests including the AMF1 team and to collect AM top management and the F1 president from the airport to take them to their residence. The cars appeared in the F1 procession and around the street circuit at the F1GP, where the client was suitably delighted.

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PVL are dedicated specialists in the production of high visibility livery and corporate branding for your commercial fleet vehicles and one of the leading fleet branding companies in the UK.

Since 1999 we have been supplying specialist reflective livery to the majority of the UK emergency services including Police, Ambulance and Fire services, Highway contractors and major UK blue chip companies.

Through continued re-investment in new technology and equipment, and experienced, committed personnel, PVL has grown steadily to become a major supplier of specialist reflective and printed vehicle graphics to the UK and beyond.

Our experience in supplying and dealing with large, mobile fleets has helped us to expand to meet increased demand for large format digital print for vehicle wraps and larger graphics in house on the latest eco-friendly printers and materials.

Together with our sister company Preview, we can meet all of your needs for innovative design and branding, through to efficient and effective production, with flexible and friendly account and project management.

We are all committed to maintaining and exceeding your expectations. Our team’s combination of years of technical and practical experience with the latest technology and working practices ensure you receive the finest quality, fit and durability from the livery we create whilst receiving personal care and attention at every stage.