Great Western Air Ambulance add new branded Critical Care Cars to their fleet

The special branding of the new Great Western Air Ambulance Critical Care Cars

Great Western Air Ambulance Charity provide critical care and pre-hospital emergency medicine at the scene of the accident, reaching the patient on the road and in the air.

In 2020 they introduced a new model to their fleet of Critical Care Cars to replace the old vehicles which were becoming increasingly unfit for purpose.

The new vehicle is a Skoda Kodiaq that has undergone a bespoke conversion including adapting the 720-litre boot to store oxygen tanks and ventilators and moving the infotainment system to allow the installation of a 999-response screen.


As seen on FleetNews

Skoda Kodiaq joins Great Western Air Ambulance Charity critical care team


The very special branding of the Critical Care Car has been developed to match their helicopter’s graphic, the Helimed 65. Working closely with the client to agree the best use of reflective materials, we advised a livery design which maximises their brand presentation whilst ensuring maximum levels of visibility.

The distinctive artwork that has transformed a white Skoda to a striking Critical Care vehicle is made by combining our special printed reflective materials with a blue vehicle wrapping layer. The yellow and green Battenburg, which recalls the NHS ambulance colours, is Engineering Grade, while on the windows we used printed Contra Vision®, a special one-way material which allows the team inside to still be able to see out of the windows, with graphics on the outside.

As the helicopter is operated during daylight hours only, the cars enable the GWAAC team to respond at night time or when the location is easier to access by road and whenever it’s unsuitable for the helicopter to fly. The vehicle is entirely reflective and outlined with 3M Diamond Grade™ white strips to ensure it is clearly identifiable on the road during the day and night, and in any weather condition.

We meticulously templated and digitised the vehicle to ensure that all of the livery perfectly fits the contours of the bodywork and to allow complete repeatability across the fleet with a quick replacement parts supply.

The result is a very effective design that transforms the Skoda in a highly visible vehicle that can safely drive on the road saving lives.

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PVL are dedicated specialists in the production of high visibility livery and corporate branding for your commercial fleet vehicles and one of the leading fleet branding companies in the UK.

Since 1999 we have been supplying specialist reflective livery to the majority of the UK emergency services including Police, Ambulance and Fire services, Highway contractors and major UK blue chip companies.

Through continued re-investment in new technology and equipment, and experienced, committed personnel, PVL has grown steadily to become a major supplier of specialist reflective and printed vehicle graphics to the UK and beyond.

Our experience in supplying and dealing with large, mobile fleets has helped us to expand to meet increased demand for large format digital print for vehicle wraps and larger graphics in house on the latest eco-friendly printers and materials.

Together with our sister company Preview, we can meet all of your needs for innovative design and branding, through to efficient and effective production, with flexible and friendly account and project management.

We are all committed to maintaining and exceeding your expectations. Our team’s combination of years of technical and practical experience with the latest technology and working practices ensure you receive the finest quality, fit and durability from the livery we create whilst receiving personal care and attention at every stage.

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