Changing the London Skyline


New client, Multiplex (a global construction company who built the luxury DAMAC Tower for DAMAC properties) approached us with an unusual request – to apply temporary signage that would brand their new tower, covering 14 floors of the building – from the inside.

The DAMAC Tower is a residential development which provides 360 residential units. The North Tower, which consists of 50-storey, features interiors by Versace Home.

They were looking to brand the new building to introduce the DAMAC brand to the city.

After a careful site survey, Preview’s design team designed, and sister company PVL produced the branding to cover an area 33 metres high and almost 5 metres wide with each letter taking up to 12 window panels.

Taking specific window measurements and working in reverse (as the letters were applied to the inside of each window) we first applied one letter “D” covering 3 floors to ensure the client was happy with the impact during day and night. After signoff, we applied the rest of the lettering to windows spanning 14 floors. Our production team cut and packed each letter to ensure that the onsite fitting team could easily locate all required parts on this massive scale project.

The result is a really effective and eye catching, large format sign that can be seen from a huge distance away, with or without backlighting.

Mr Miller, Quantity Surveyor in charge of the project at Multiplex said:

“Preview were a pleasure to deal with from design to delivery. The team is highly experienced and technical issues were resolved effectively to achieve the desired result for a challenging large scale sign to promote a prominent Central London high rise development. The installation went very smoothly and the signage was delivered on time and with a great finish.”

Mr Miller, Quantity Surveyor at Multipex

Preview Visual Communications group comprises Preview, PVL, Art D’Sign and Preview Refurb.

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PVL are dedicated specialists in the production of high visibility livery and corporate branding for your commercial fleet vehicles and one of the leading fleet branding companies in the UK.

Since 1999 we have been supplying specialist reflective livery to the majority of the UK emergency services including Police, Ambulance and Fire services, Highway contractors and major UK blue chip companies.

Through continued re-investment in new technology and equipment, and experienced, committed personnel, PVL has grown steadily to become a major supplier of specialist reflective and printed vehicle graphics to the UK and beyond.

Our experience in supplying and dealing with large, mobile fleets has helped us to expand to meet increased demand for large format digital print for vehicle wraps and larger graphics in house on the latest eco-friendly printers and materials.

Together with our sister company Preview, we can meet all of your needs for innovative design and branding, through to efficient and effective production, with flexible and friendly account and project management.

We are all committed to maintaining and exceeding your expectations. Our team’s combination of years of technical and practical experience with the latest technology and working practices ensure you receive the finest quality, fit and durability from the livery we create whilst receiving personal care and attention at every stage.