Okay, so you’re probably thinking, “What does a vehicle wrapping company have to do with a musical?” Well, hold onto your hats, because PVL proved it wasn’t Clueless! We wrapped a car for their big West End debut, and we’re here to spill all the details.
As if! (a quote from the film) PVL just rolled into the West End with a totally awesome new project. We recently had the opportunity to partner with MilkTwoSugars to provide a custom car wrap for the new West End musical Clueless premiere.
When MilkTwoSugars needed a show-stopping vehicle wrap for the new Clueless musical, they turned to Jeep for a recommendation. Jeep, in turn, recommended PVL to bring this nostalgic film classic to life on a 2025 Jeep Avenger electric, ready for its West End premiere.
In just two days, we printed the iconic plaid wrap onto 3M IJ280, along with the logo for the wrap. Once the print was ready, it was time to install it on the Jeep. The intricate plaid pattern required meticulous alignment, and our fitters did an amazing job ensuring that all the lines matched perfectly across the vehicle.
In the end, we brought the vehicle to life! It was done in time for the premiere, which was on International Women’s Day. The Jeep was alongside stars KT Tunstall and was driven around by THE Baby Spice, Emma Bunton. The Jeep will also be part of the VIP experience, where the lucky winner will be chauffeured in this eye-catching wrap to a showing of Clueless.
At PVL, we understand the power of a vehicle wrap to boost a brand’s visibility and create a unique marketing experience. With a project like this, we aimed to generate excitement for the Clueless musical premiere while enhancing the overall event experience.
From concept to completion, PVL delivers high-impact vehicle wraps that get results—and turn heads, just like Cher Horowitz’s iconic wardrobe! A PVL vehicle wrap is a statement piece that commands attention. Visit our website to explore our portfolio and discover how we can help you elevate your brand with a wrap that’s totally “as if!”
